Cowgirl Biz Rodeo
February 10 – March 9, 2025
Discover How to Position Your Cowgirl Brand With Confidence and Clarity – Rank Organically and Set Yourself up for More, and Easier, Sales.
Unlock the secret to more traffic AND more conversions with your marketing, minus the overwhelm.
A Private Community and 4 Week Course – combining LIVE meetups, digital worksheets, and office hours with real-time feedback.
Do you dream of a world where…
Selling doesn’t feel so hard? People come across your products and just click “buy now”.
Content creation is easy… and you don’t have to spend days brainstorming, writing, and posting, only to hear… crickets.
You don’t feel like every marketing expert you come across is a risky investment… because you don’t even know what they actually do.
Your website isn’t a never-ending project – that never brings you the sales you deserve anyway?
Your endless to-do list for marketing your products – has an end – and you recover your time for family, friends, and the activities you love.
… this doesn’t have to be a dream, Cowgirl.
In 2025, 2.77 BILLION people are expected to shop online. Investing in your online marketing... has become a no-brainer.
This means if you:
Create and sell cowgirl products
Offer services to (or for) Cowgirls
Provide unique events, venues, or retreats for Cowgirls
There has never been a better time to learn how to market your business more effectively. Your buyers are hanging out online… you should be too.
Can you relate?
Dare to Dream… Dream to Dazzle.
If you’re like most Cowgirl Enterpreneurs you’ve no doubt experienced plenty of burn-out trying to keep up with all. of. the. things. for your business, and felt incredibly drained. It’s not just about having too much on your marketing to-do list. It’s also about feeling overwhelmed and confused as you check off vague tasks that feel a little, well... pointless.
You’re not alone… most Cowgirl Entrepreneurs feel the same when they sit down at their computers.
It's why we created the Cowgirl Biz Rodeo, an impactful solution designed specifically for Cowgirl Entrepreneurs.
This course and community isn’t another recurring business cost that may not bring results – it’s the no-brainer journey giving YOU the knowledge you need to market your business. Cutting through the overwhelm and uncertainty you’re plagued with.
The Cowgirl Biz Rodeo is a unique experience offering real-time feedback, a private community, and live calls answering your direct questions.
As this is our first time launching this course, you’ll have an amazing opportunity to shape the experience to your specific needs – with a level of real-time support you just don’t find anymore in the online course space.
This makes it a no-brainer for your Cowgirl Business.
Join us for the ride – we have a fun journey planned!
Here’s what you can expect in Cowgirl Biz Rodeo:
A Private Facebook Community
For a more focused group of great Cowgirl Business Gals – all looking to grow and expand their business. Find the perfect accountability buddy for your journey, or simply soak up the knowledge from every question that’s asked. Community is one of the key components to taking action. We'll all be part of cheering you on in your Business journey!
4 weeks of structured marketing and business-building activities
Create a solid structure for your brand and business. Including cohesive messaging that focuses on what actually drives conversions and sales for your Cowgirl Brand. These lessons will build the foundation of your marketing and make content creation easier and more effective... even if you plan to outsource.
Advice from the experts...
With real-time feedback on our ‘Rodeo’ events and topics. Making it easier to complete all the exercises and gain clarity on how to highlight your unique Cowgirl Business for your buyer. By the end, you'll be crystal clear on what makes your business the answer to your customers needs. Plus, feel empowered to share that with your customers effectively.
Every aspect of Cowgirl Biz Rodeo is designed to be impactful and actionable… to get you results quickly and effectively when you implement them in your marketing strategy.
This is our first time running Cowgirl Biz Rodeo…
But we’ve still been hard at work helping your fellow cowgirls!
“Connecting with the talented women in the Cowgirl Entrepreneurs Group has been a true game-changer for both me and my business. I feel so inspired by everyone, and being part of this community has sparked a renewed sense of drive and excitement.”
– Stacey J.
Cofounder of Lucky American
“…I am so grateful for this Cowgirl Entrepreneur group! The knowledge, the connections & not to mention the inspiration that comes from being a part of such an awesome community. It has allowed me to generate new ideas and adventures for my business in just such a short time…”
– Brandee B.
Founder & CEO of RHRanch & Equine Services
“Being around like-minded cowgirl businesses women in this Facebook Group has already helped my business grow. I launched my first children’s book in mid-November and received so many supportive comments, reviews of the book, and sales from members who wanted to support my business! This group is full of supportive women who focus on community and collaboration instead of competition. I have connected with business owners that are near my local area and even found someone to complete my logo within this group.”
– Danika K.
Author and Founder of Little Blue Roan Books
“Joining Cowgirl Biz has connected me with great cowgirls, I can now call friends, and has lead to incredible opportunities. I have taken advantage of collaborative projects, joined ad campaigns, and am featured in the Cowgirl Biz directory and shop hop. The support has been priceless!”
– Jennifer G.
Owner of Reared Up Coffee Company
Let’s spend a moment dreamin' about your future, Cowgirl…
You’ve lit the spark that makes your business a trailblazer – and crafted brand messaging that is seriously irresistible to your audience.
You’ve put it out onto your marketing channels.
You’re nervous... and a bit jaded.
It doesn’t feel like a change in words and messaging could make much of a difference… surely you won’t get a different result.
But your site traffic starts to increase – with the right audience for your offers.
The sales start to roll in.
You get some feedback from some happy customers.
…and then some more.
As you see what aspects of your new messaging are working, you start to refine and refocus in a direction that speaks directly to your buyers.
You see even more results.
Suddenly, you’re not tracking sales in the tens or hundreds… but in the thousands.
Now, your problem is too much demand… rather than too little.
You’ve finally found the people you want to serve – or rather, they've found you – and it feels GREAT!
You’re creating a positive impact in the lives you touch and you’re doing it on a much larger scale!
Suddenly, running your own business doesn’t feel quite so much like trying to round up a stray yearling on 5000 acres.
Will things always be this smooth? No. But you finally have a trailhead and a path to follow that can help you build momentum with your business.
Your business is growing in good ways which – as a business owner – means your life is too.
All because you took a leap of faith with us – and bet on your ability to impact your own business.
Your trail guides
Hey Cowgirl Entrepreneur,
We’re so excited you’re here!
I'm Kim,
Ranch Mom, Creative, Idea Generator, Cowgirl Entrepreneur, AND your biggest cheerleader.
I’ve built multiple 6-figure businesses over the years and...
the two things I wish I’d learned and understood earlier for greater business success – are Ads and SEO.
So here I am, pulling back the curtain on both of these big topics to give you a leg up. Because that’s what Cowgirls do for each other!
Kim, Founder of Cowgirl Biz
Maggie, Founder of Maggie Writes Copy
I’m Maggie.
Copywriter, small business owner, ranch wife & mom, AND fed up with watching so-called experts take advantage of small businesses, without getting you results.
I know because I’ve been there. It’s what led me on the journey to master these skills myself.
When you don’t know what you’re doing in marketing (I didn’t) and you don’t know who to trust (also me) it is incredibly scary to get the help you need. It also leads to thousands of dollars spent – often wasted (yep, been there). Here’s what I did about it for my success:
I spent the last 5 years learning and implementing. Learning: SEO, Conversion Copywriting, Email Marketing – while also helping countless clients achieve results.
Now, I'm ready to help elevate YOUR business!
... and I'm Katelyn
Biochemist, small biz owner, wife & mom, and a total DIY-er.
The moment I truly thought “oh crap! I HAVE to succeed in my business", was when I bought $3000 in inventory with our savings.
I knew right away I needed to level up my skillset and get. to. work!
It led me to topics like:
SEO – generating site traffic.
Creating product listings that convert.
Getting my products in front of my audience with paid ads.
It's been a wild ride... but I wouldn't change it for the world. I love to learn, teach, and connect the dots between raw data... and getting results.
I also have the inside scoop on retail and wholesale selling – in person AND online.
Now... let's puzzle through your business problems, together.
Katelyn, Founder of Wildflowers and Barley
Together, we’re sharing the foundational knowledge we’ve learned about selling to your audience – inside Cowgirl Biz Rodeo. You don't have to go through the same, time consuming, processes we did.
What you’ll achieve with the 4-week Cowgirl Biz Rodeo:
The Cowgirl Biz Rodeo is designed to give you a solid foundation for marketing your business. It’s the nitty-gritty details we all put off learning – because they feel a little bit like… rocket science.
The truth is… they’re not – and we’re going to show you how.
Why do these details matter? It's the difference between selling to your audience effectively vs. throwing your hard-earned marketing money into a bottomless pit… with little to show for it. If you’re just throwing words on a screen with no real purpose behind them – there’s a good chance they aren’t getting you results.
This course will give you that purpose you’ve been missing.
What you’ll find inside: 4 value-packed weeks...
Week 1: The Why – Why your customers should buy from YOUR company.
(2/10-2/16)
Topic 1: Brand Positioning and Strategy – discover what makes your company different from others and how to use that to your advantage. (Unique Selling Proposition)
Topic 2: Search Engine Optimization (SEO) Basics – What it is, Why you need it, basic terms, and how they’re relevant. How marrying the messaging on your website with SEO can have a huge impact on traffic and conversions.
300 Value
Week 2: The Who – Who are your customers… and what do they need and want from you?
(2/17-2/23)
Topic 1: Identify your Target audience – You have to know who you’re selling to and what will make them buy, to know how to market your Cowgirl Business to them.
Topic 2: Map your Buyer's Journey for your website and the SEO behind it. Learn how to create an SEO strategy that does more than rank you on Google… it converts your audience to buyers, too.
300 Value
Week 3: The What – Create a brand message that uniquely identifies with your customer's needs.
(2/24-3/2)
Topic 1: How to craft your messaging with your SEO research. Where to place your keywords both on the page and on the backend of your site. Get maximum results from your content creation.
Topic 2: Craft your messaging based on what you learned in weeks 1 and 2. Use your Unique Selling Proposition, Your audience’s needs, and your SEO knowledge and research. Get ready for real-time feedback from experts.
300 Value
Week 4: The Next Steps – How this can, and should, affect your future marketing across ALL channels.
(3/3-3/9)
Topic 1: How to translate this messaging into your social channels – organic and paid.
Topic 2: Tracking the results of your SEO work… so you can rank more and more easily.
Bonus: Intro to ads, the different kinds of ads you can run now that you’re speaking a language your audience understands. Hint: messaging plays a key role in your ads performance...
300 Value
Got Questions, Cowgirl?
We’ve got answers…
What format is the Cowgirl Biz Rodeo in?
The Cowgirl Biz Rodeo is a combination of live videos (recordings will be made available), Live Q&A's, worksheets, office hours, and a private Facebook community.
Why should I enroll now?
This is our first time EVER rolling out the Cowgirl Biz Rodeo! That means every aspect of the course that is video based will be LIVE and real time. You may never have access to this level of support again at this price point. Besides... it's high time you start crushing your goals...
Will I have access to the course and materials after it ends?
Yes, you will have access to everything. The Facebook group will be archived at the end of the course but you'll still have access to it to rewatch trainings and reread posts and comments.
Why is it called a 'Rodeo'?
Each week there will be two “rodeo” topics – high-impact topics that will help you “climb to the top of the leaderboard” with your business. There is no fluff here! Just topics and exercises that will drive results.
Who is Cowgirl Biz Rodeo for?
Cowgirl Biz Rodeo is for any Cowgirl Entrepreneur who sells Cowgirl products or services. If you’ve ever felt overwhelmed by your marketing you’ll want to be there!
Will I learn how to run Facebook, Instagram, or Google Ads in this course?
This course is about getting your messaging on point, so when you do run Ads – you get an amazing ROI. Stay tuned, because we may have some more in depth Ads trainings in the future.
Because the lessons in this course really impact how well your Ads will perform, there's a good chance we only allow graduates of this course into the higher level courses. TBD.
How long will it take my site to rank with the SEO information you’re teaching?
SEO is dependent on a lot of factors. It depends how well you apply the knowledge you learn. It also depends on Google and how well your competitors implement SEO. But if done right, you can start to see results within 3-6 months.
A Couple of extras... designed just for you!
Because we REALLY want to see you succeed in your business.
Bonus 1: A 1:1 30 minute session with Kim or Maggie
(Value: $175)
Use this bonus to get crystal clear on your messaging. While we will be offering feedback throughout the course we can’t guarantee we’ll get to every single person when it comes to giving in depth feedback on your strategy and messaging. Here’s your chance to make sure you get 1:1 feedback on the course elements you're struggling with.
*There are only 10 of these spots available so make sure you sign up quickly to take advantage of this offer.
**Must be scheduled and used by March 15, 2025.
Bonus 2: The Cowgirl Biz Rodeo Workbook
(Value: $97)
A workbook with all the concepts outlined in this course, to give you an actionable reference and guide of what you learned and how to implement it.
The workbook will include every template, spreadsheet, and exercise referenced in lessons and included in the course. All in one, easy-to-find place – so you’re ready to start implementing your marketing without having to start rummaging through emails and files.
Invest in Yourself… Invest in Your Cowgirl Business
Ready to sell to a larger audience? One that’s perfect for your Cowgirl products and services? Bet on yourself... and crush your 2025 revenue goals.
See you in the community!
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